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The Weekly News Update is a weekly
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Factor in linking market intelligence (MI) with
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In the news
this week l 10-Apr-08
| Beverage firms in
India focus on fruit drinks, target
teens | |
|
Growth in the fruit drinks segment has been
accelerated by increased consumption by teenagers in the last two
years. Leveraging the market opportunity, soft drink concentrate
maker Rasna has launched a ready-to-drink fruit concentrate called
Fruitplus, targeting teenagers above 15. Packaged drinking water
maker Sabols Foods also plans to foray into the fruit juice market
while CavinKare has entered the fruit drink segment by acquiring
100% of MAA Fruits.
The Rs72 billion
(US$1.8 billion) carbonated drinks category is expected to face the
heat of rising competition from the fruit drinks segment. Even the
cola giants are now focusing on non-cola drinks. Coca-Cola has set
up another manufacturing facility in India that will manufacture its
fruit juice drinks of Maaza and Minute Maid while PepsiCo rolled out
its fruit drink Tropicana Twister nationally in March 2008. Both are
targeting the 18 to 29
year age group.
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Chemical
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Consumer & retail
|
Financial
services
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Industrial & logistics
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Information & communication
technology
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Life science
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Media
& leisure
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| Previous issues |
|
Banks target Asia's wealthy
[4-Apr-08] Foreign investors unfazed by Vietnam's economic
difficulties [28-Mar-08] India's chemical sector benefits from China's cut in
export rebates [21-Mar-08] Foreign
game makers accelerate Asian drive [14-Mar-08] Asian
players withdraw from fiercely competitive Chinese handset market
[7-Mar-08] India
to exploit nutraceuticals [29-Feb-08]
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Best regards,
The Market Monitoring
Team Fusion Consulting http://www.fusionc.com/marketupdate.htm
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