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Uses
And Benefits
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The uses and benefits to a business of using IM-Pro are many and
will most assuredly lead to more sales.
Selling To
Customers
Customers purchase more
when the communication with them is strong and frequent.
You can get at least an additional 10%
more sales from existing customers by
implemetning a simple system of communications based on
IM-Pro.
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Direct Sales to
Customers
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Promote product and
services directly to customers. Advise them of promotions,
product clearance and so on. |
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Brand
Awareness
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Tell your
customers about the strengths of your product /
service. Email market
direct to end user |
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Frequency of
Sale Building
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Remind your
customers of the value you provide, communicate often and they
will be inclined to purchase more
frequently. |
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After Sales Service |
Send thank you letters. Service reminders, suggest
complementary products /
services |
Marketing To New Prospects
It is important to be in
the prospects mind when they are ready to look for a new
supplier.
Email marketing is a low cost way of keeping your
selling message in front of your target market on a regular
basis.
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Direct Marketing to
Prospects
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Create personalised
marketing letters or brochures that promote your product and
services directly to prospects. Advise them what you can do
for them. |
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Brand
Awareness |
Remind your prospects about
the strengths and success of your product /
service. |
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Build
Relationships |
Personally invite
prospects to special events where you get a chance to build
relationships and where they can see you first
hand |
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Special Promotions and
Offers |
Create special promotions
and offers to entice prospects to buy from you and email them
frequently |
External Communication - Customer
Relationship Management (CRM)
The basics of good
CRM is communicating well and often to Clients / Customers.
IM-Pro email is an excellent low cost method of
easily getting messages of all types to your customer base on a
regular basis.
Typical examples of
communications to Customers include
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Customer
Nurturing |
Communicating with customers for reasons other
than selling them something is a god way to maintain customer
loyalty.
Simple things such as thank
you for becoming a customer or thank you for purchasing from
us go along way to retain them.
It?s a fact that 68% of
customers that leave one company for another do so because the
first company was not communicating with
them. |
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Newsletters |
Providing information that
will help the customer to better utilise your products or
services or that will enable them to better run their
business |
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Product or Service
usage data
sheets |
An easy way of
diseminating technical information to customers. Can also be
used to transmit standard responses or answers to Help Desk
enquiries |
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Invitations |
To special events or
other company activities |
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Reminders |
A more effective way
to send repurchase or reminders of overdue
accounts. |
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Thank
you |
A simple thank you
for being our customer can sometimes work wonders for the
relationship |
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Seasonal
greetings |
Create attractive
and personalised "eCards" for special seasons such as
Christmas, Chinese New Year, Thanksgiving, Hari Raya
etc |
Other External Communication
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Public
Relations
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As and when the need arises, use IM-Pro to create PR
releases that can be mass mailed yet remain totally
personalised for best effect |
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Supplier
Relations |
Quickly and easily advise supplies of things such as
changes to delivery procedures, specifications, QA
requirements and so
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In addition to the above,
you will discover many more innovative ways of using IM-Pro email
marketing.
| Business Benefits From
IM-Pro |
Low Cost So You Can Send More Marketing
Materials, More Often
You can send more
marketing material for the same or less cost than traditional brochures,
letters etc. For example, for the same cost as printing and
mailing say 1,500 four colour, four page brochures, you can send around
60,000 IM-Pro electronic "brochures".
Save Money, Reduce Cost Of Printing Brochures,
Newsletters Etc
If you
have no need to send a greater number of brochures and so forth, you
can significantly reduce your printing costs with IM-Pro's
electronic versions.
Again, the cost of
IM-Pro brochures, created and delivered via email is around 1/40th
the cost of traditional printing and mailing.
Make Your Marketing Materials More Informative And Get More
Sales
You marketing materials can be more
comprehensive and informative. Instead of a 2
or 4 page brochure, resticted by cost, you can create as
many pages as you like to tell the complete story. A single page or
a 20 page brochure is still the same low cost to send... about
1.25 US cents each
Your Prospects Seldom Find You, But Now You Can Find
Them
This is proactive marketing at
its best! People open their email daily and will
see your message (Virtual Marketing & Communication
Website). You can also direct them from this
to your physical website to order product etc.
By comparison, the chance of them
independently finding your website, let alone going to it are,
extremely low.
You?ve Now Got Control Over Your
Marketing
Now you can do all of the
functions for a successful email marketing campaign in house?
and under your control. From creating
and managing your mail Lists, to creating your own full colour web
page versions of your brochures and so on, to mass emailing and
acting upon the statistics.
Your marketing will be speedier, more
responsive, more professional and lower in cost and will get better
results.
No Special Staff,
No Outsourcing, Lower Costs
Your existing team members can handle all aspects of
IM-Pro. All that's required are basic word processing
skills, which they already have and a little practice.
On
line Help and a Support Desk are available to ensure
success.
Internet Based, 24 x 7
Availability
Now you can do
your Marketing from anywhere in the world and at any
time.
Being Internet based you simply need to have an
Internet connection in order to complete any of the IM-Pro
functions. As such, you can respond without having to wait
for others or for the office to be open.
Remember
that in this day and age you can?t wait for others to do their part
in your marketing. You?ve got to respond quickly, before
your competition and IM-Pro allows you to
do this.
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Other sections of this
Tour......
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