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How to get
better results...
IM-Pro provides apowerful
statistics
module that automatically collects
prformance
statistics which, allow
you to "tune" your Mail Lists,
Email
Letter Pages,
Subject Lines and
more...
To
see the
Statistics.....
click on any underlined link
>>>
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Questions or Comments ?
E-mail support@callmercury.com
copyrights ? 2002 Global Interactive Learning Sdn Bhd
All rights reserved Global Interactive Learning Sdn Bhd
is an MSC Status Company
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Step 4: Statistics
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As emails are sent and as recipients open their emails,
statistics concerning these events are captured and made available
for on line review and action.
The objective of keeping these statistics is to allow you to
improve your marketing results by knowing where to focus.
For example, if people are not opening your emails then it?s most
probably because they are the wrong target market for your message
of the Subject Line is not correct in that it is not of interest to
them.
The Statistics gathered are:
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Number of times
emailed: |
Recorded each time a batch of
emails is
sent
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Number of Emails
Sent:
|
Recorded each time an email is
sent |
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Number of Initial
opens: |
Recorded the first time a
recipient of an email opens that email
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Initial Open Rate %:
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The % of emails sent that are
initially
opened
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Number of Total
Opens: |
Recorded each time a
recipient opens an email or reopens an
email
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These statistics are recorded at each
important level within IM-Pro.
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Level
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No of
Times Emailed |
No of
Addresses emailed to |
Number of times opened |
Total
Open Rate % |
No of
Initial Opens |
Initial Open Rate % |
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Mail
List |
Yes |
Yes
(Cum) |
Yes
(Cum) |
Yes |
Yes
(Cum) |
Yes |
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Recipient |
Yes |
Yes
(Cum) |
Yes
(Cum) |
Yes |
Yes
(Cum) |
Yes |
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Letter
Page |
Yes |
Yes
(Cum) |
Yes
(Cum) |
Yes |
Yes
(Cum) |
Yes |
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Batch |
N/A |
Yes
(Total) |
Yes
(Total) |
Yes |
Yes
(Total) |
Yes |
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Detail
Batch |
N/A |
Yes
(Total) |
Yes
(Total) |
Yes |
Yes
(Total) |
Yes |
Interpretation Of The Statistics
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